Percentage of Blacks on All Social Media Sites

Wondering which social media sites your business, brand, or weblog should be on in 2022?

You've come to the right place.

Considering social media platforms are always jockeying for dominance, it can be surprisingly hard to observe articles with the nearly up-to-date data on Google.

The adept news is we've done the legwork for y'all. Below, you'll discover the freshest information from sites like Statista to help yous get the lowdown on the superlative social media sites around the world.

We'll wait at cool features for each social networking platform, go over who should (and should non) use them, and provide insights that'll help y'all decide which ones are best for your concern, brand, or blog.

Let's dig in.

The 15 Virtually Popular Social Media Sites in 2021

1. Facebook

Facebook is the largest social media platform in the world.

But just considering more than 90% of its daily active users live exterior North America doesn't hateful this social platform isn't popular in the U.S.

Vii in ten U.South. adults use Facebook, and more than half of Americans check multiple times daily, sharing posts composed of text, photos, videos, and GIFs that other users annotate on, share, and react to.

Quick Snapshot

• Headquarters: Menlo Park, California, Us
• Founded: 2004
• Monthly Active Users : two.74 Billion

Standout Features & Functionality

• Audience Insights gives small-scale businesses the ability to leverage Facebook'due south massive pool of aggregated data to assist them reach their ideal audience with Facebook ads.
• Facebook 360 allows businesses to upload panoramic-style photos from a smartphone, creating immersive, interactive experiences for their followers.
• Facebook Live gives influencers an interactive medium for connecting with their audience.

Who Should Utilise Facebook?

Just about every audience is on Facebook, and it is the nigh popular social media network for seniors — a rapidly growing demographic on the site.

Who Shouldn't Employ Facebook?

Although Facebook dominates social media usage, if y'all're in an manufacture that elicits unhappy or angry feelings, then your message may not be well received on Facebook.

Last Discussion on Facebook

Facebook advertizing's massive reach and powerful social media marketing capabilities go far a no-brainer for about businesses (just brand sure you prepare a business folio, if you haven't already).

And if you're a content creator (whether it's a blog post, infographic, or an commodity for a client), Facebook is 1 of the best social media platforms to share content.

2. YouTube

When it comes to social networks, YouTube dominates video content sharing.

This massive video-sharing platform lets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, picture trailers, and more than.

They can also subscribe to other users' channels and add videos to playlists.

YouTube functions as a massive search engine (2nd only to Google), making SEO an important consideration for content creators.

Quick Snapshot

• Headquarters: San Bruno, California, USA
• Founded: 2005
• Monthly Agile Users : 2 Billion

Standout Features

• YouTube Cards visually enhance links to other videos and playlists, making your content more than interactive. They can appear at any specified time during your video.
• YouTube Live allows you to stand out past creating an engaging feel with your audience.
• Afterward reaching one,000 followers, channels tin post text, images, GIFs, live videos, and more inside the Community tab to farther connect with their audience.

Who Should Use YouTube?

Tons of businesses have leveraged this top social media site to reach potential customers successfully. Here are 50 content ideas to get any business organisation started.

Who Shouldn't Employ YouTube?

An astounding 500+ hours of video is uploaded to YouTube every minute. If yous're not committed to producing loftier-quality content, you won't gain traction.

Final Word on YouTube

Chances are your audience is regularly tuning in to this massively pop social media site to exist entertained, educated, and informed. Will they observe yous at that place?

3. WhatsApp

In a crowded messaging app market (QQ, Telegram, Snapchat, etc.) WhatsApp stands as the most popular, with more than monthly active users than Facebook Messenger (both are owned by Facebook).

Users can send text and vocalization messages or make vocalisation and video calls for gratuitous with this mobile social media app. However, unlike the app Viber, users cannot call non-app users' numbers.

WhatsApp Business is a standalone app bachelor on desktop, and many business organisation owners utilize information technology as a handy customer service solution.

Quick Snapshot

• Headquarters: Mount View, California, Usa
• Founded: 2009
• Monthly Active Users : 2 Billion

Standout Features

• Free international text, voice, and video messaging (video chat with upward to iv people).
• WhatsApp Business provides messaging tools for connecting with customers, including automated greeting and away messages, the ability to reuse letters for quick replies, labels for organizing contacts and chats, catalogs to show off your products and services, and a profile folio with your basic business info.
• Document sharing allows for hands sharing spreadsheets, slideshows, and other documents up to 100 MB (also gratuitous!).

Who Should Employ WhatsApp?

Businesses that want to offering quickly attainable customer service, including local businesses offering delivery.

Who Shouldn't Utilize WhatsApp?

If your customers aren't likely to use the app, then it won't work because both parties must take it to connect.

Terminal Give-and-take on WhatsApp

It'south easy to see why WhatsApp has become such a popular social networking app with small businesses. Bank check out this HubSpot article for WhatsApp marketing ideas.

4. Facebook Messenger

Messenger, originally Facebook Chat, is a standalone messaging app and platform.

No Facebook account is necessary to utilize this social networking site to communicate via text messages, voice, or video conversation.

More than than an instant messaging app, users can besides share photos, videos, stickers, and other file formats.

Messenger was recently redesigned to be lightweight and fast — deprioritizing a number of features, including chatbots that had become integral to many businesses' client communication strategy.

Quick Snapshot

• Headquarters: Menlo Park, California, U.s.
• Founded: 2011
• Monthly Active Users : 1.3 Billion

Standout Features

• US users can ship and receive money through Messenger by connecting it to their debit bill of fare or PayPal business relationship.
• Location sharing (recollect Foursquare and its check-ins?) makes it easy for your friends or customers to notice y'all.
• Messenger Rooms is a video chat feature similar to Zoom that allows up to 50 participants at a time.
• Business organization solutions, like purchase tracking, notifications, and connecting customers with your customer service representatives brand it easy to serve your customers.

Who Should Use Facebook Messenger?

Businesses whose customers are already on Facebook (and probably on Messenger), that want to offer their customers an easy and convenient way to reach them.

Who Shouldn't Use Facebook Messenger?

Those not able or willing to answer to customer inquiries within Messenger's allotted 24-hour window (prevents spamming), may want to consider another solution.

Final Give-and-take on Facebook Messenger

For a fourth dimension, chatbots were a large marketing strategy on Messenger. Those days are over, with a shift toward user satisfaction. Respect your customers' inbox.

5. WeChat

WeChat (Weixin) is one of the virtually popular social media sites to come out of China.

Owned by Tencent, the parent company of QQ and QZone, this app does a little bit of everything.

It's a messaging, social media, and mobile payment app rolled into 1, and users too play games, shop, and access government services through the platform.

Like other social media apps, users can also share photos, make video calls, and text.

Advertisers on WeChat benefit from Facebook-esque customer data collection.

Quick Snapshot

• Headquarters: Shenzhen, China
• Founded: 2011
• Monthly Active Users : one.25 Billion

Standout Features

• WeChat Pay allows users to store and make money transfers.
• Automatic replies create a smooth customer service feel.
• A customer history conversation log is bachelor for easy reference when respective with clients.
• WeChat Shop platforms allow businesses to prepare online stores that leverage features like WeChat Pay, phone number and address collection, retargeting, and client service capabilities.

Who Should Utilise WeChat?

If your audience is in or from Cathay — including tourists, students, and expats — then this all-in-one social media service is worth a look.

Who Shouldn't Use WeChat?

Foreign businesses must get through a 3rd party agency to advertise on WeChat, which is a lot of hassle unless you're serious about reaching Chinese audiences.

Final Word on WeChat

WeChat is a huge platform with tons of organic and paid marketing options for brands and businesses.

six. Instagram

Instagram is a video and photograph-sharing social platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends.

It's owned by Facebook, which provides robust marketing data for reaching your audience.

Instagram is the perfect place to testify off products and tell visually centered stories about your business. Whether that's e-commerce or personal training, y'all'll detect that users on this platform are fix to buy.

Quick Snapshot

• Headquarters: Menlo Park, California, USA
• Founded: 2010
• Monthly Active Users : one.082 Billion

Standout Features

• Shoppable Tags let users to click on products in images and go directly to a product page to make purchases.
• Instagram Stories are short user-generated videos with various added enhancements and effects that disappear after 24 hours.
• Instagram Live is a neat way to appoint your audience and interact with them in real-time.

Who Should Employ Instagram?

A diverseness of brands thrive on Instagram, particularly those in travel, beauty, and fashion — the largest demographic is under 35, urban females with above-average income.

Who Shouldn't Use Instagram?

If you lot're not prepared to consistently mail service unique, high-quality images and videos, and so you won't capture much attention. (Thankfully, in that location are several great Instagram scheduling tools available to brand consequent posting much easier.)

Last Word on Instagram

Instagram is growing every twenty-four hour period. With increasingly sophisticated and powerful tools for marketers, it'southward a great social site for growing your business organization.

vii. TikTok

TikTok is a massively popular social network coming out of China that bills itself as the "leading destination for short-form mobile video."

Users create various types of curt (upward to 60 seconds) looping videos to share, including comedy, talent, lip-synching, dancing, stunts, and more.

Like other social networking platforms, its algorithm will larn what yous like and show you like content over time.

Quick Snapshot

• Headquarters: Beijing, Cathay
• Founded: 2016
• Monthly Active Users : 800 One thousand thousand

Standout Features

• In-app video editing allows users to customize background music, video effects, speed, filters, sounds, and more.
• With the React feature, users can flick their reactions to videos, showing up in a small-scale window alongside the original content.
• The Duet feature allows users to film themselves trying to sing the same song, perform the aforementioned dance, or do a parody as a joke alongside a piece of original content.

Who Should Utilise TikTok?

If your audience is young adults, and you can demonstrate a creative or visually appealing side to your brand, and so TikTok is a must-accept for your digital marketing playbook.

Who Shouldn't Use TikTok?

If your audience is older professionals, or if yous're a B2B company, then this probably isn't the right identify for you.

Likewise: The U.s. potentially banning TikTok due to data concerns was a popular topic throughout 2020, then if privacy is a chief concern of yours, keep this in mind.

Final Discussion on TikTok

TikTok is a fun space to prove your make's homo side. If your audience is on this platform, it's a great place to cultivate awareness.

8. QQ

QQ is another Chinese instant messaging platform.

Users tin can participate in group chats and ship texts and audio messages — comparable to Facebook Messenger.

Although information technology'south primarily a desktop app, a lightweight and less functional mobile app is available.

Quick Snapshot

• Headquarters: Shenzhen, China
• Founded: 1999
• Monthly Active Users : 694 Million

Standout Features

• A live translation feature for upwards to fifty languages makes it possible to connect internationally.
• QQ Coin is a virtual currency used to purchase items for the user'south avatar or blog. Coins are accepted by some vendors for real appurtenances.
• Users can transfer files for costless, with no limit on file size.

Who Should Use QQ?

The platform is especially pop with Gen Z, and you lot'll need an account to utilise QQ's blogging sub-platform QZone.

Who Shouldn't Apply QQ?

If your audience is not in China, or they're older and have a college income, then you're better off with WeChat.

Terminal Give-and-take on QQ

If you lot're doing business organisation in China, and then look into QQ further to see if information technology's a skillful fit for your brand. Here is a more than in-depth article on the platform.

9. Sina Weibo

Sina Weibo, simply called Weibo in China, is a microblogging social network.

Similar to Twitter, yous can find journalists, celebrities, and other public figures on this social networking website.

In addition to publishing text-based updates (up to 2,000 characters), users can share music, videos, and images. They can also comment, follow, individual message, search, and use @Usernames to tag others.

And, like Instagram, users can post images (9 max per post) and create Stories.

Quick Snapshot

• Headquarters: Shanghai, China
• Founded: 2009
• Monthly Agile Users : 566 Million

Standout Features

• Weibo Polls show upwardly in users' timelines like a regular postal service, and are a groovy manner to appoint with and larn well-nigh your audience.
• Businesses can claim their own hashtag, which can be used to increase brand awareness.
• Weibo Fit tracks calories, walking distance, and other health data.

Who Should Apply Sina Weibo?

If your brand can benefit from showing upwards in the larger social conversation of Chinese web users, then this could be a good fit.

Who Shouldn't Employ Sina Weibo?

Strange companies pay up to $2,000 USD registering for an official business relationship. Probably non worth information technology if you're not sure if Weibo is for you.

Terminal Word on Sina Weibo

Weibo offers a number of ways to reach your audience, whether that's through advertising, content marketing, or via influencers.

10. QZone

With QZone, a bonded service to QQ, users share photos, watch videos, mind to music, keep diaries, play online games, shop, date, and blog.

Call back of it every bit a mix of a social networking site and blogging platform. It's like to Facebook, and users can similar, share, and comment on posts.

They can too customize their contour backgrounds with accessories (mostly paid) and a song that plays in the groundwork (like Myspace).

Quick Snapshot

• Headquarters: Shenzhen, China
• Founded: 2005
• Monthly Active Users : 517 One thousand thousand

Standout Features

• Brands can create customized "microsites" and other interactive marketing applications that function inside the platform.
• Users can have upwards to one,000 QZone Albums, each with up to ten,000 photos.
• A QZone Certified Infinite gives businesses extra features to help them stay connected with their audience.

Who Should Employ QZone?

QZone's user base leans heavily toward youth living in the smaller, less sophisticated cities and towns of People's republic of china. Brands with mass-market entreatment practice well with this audience.

Who Shouldn't Use QZone?

If you lot're going after university students or working professionals, then consider WeChat or Sina Weibo.

Final Give-and-take on QZone

If your audition is Chinese citizens, either in People's republic of china or living and traveling away, this could exist a smashing place to run a marketing campaign.

eleven. Reddit

The "forepart page of the internet," Reddit is a forum where users can participate in thousands of communities called "subreddits," roofing whatever topic imaginable (and many more).

Content is user-generated and includes written posts, discussions, photos, videos, and links to manufactures.

Users often pose questions to the customs (similar to Quora), or but browse for random stories like you would come across on StumbleUpon back in the day.

Quick Snapshot

• Headquarters: San Francisco, California, USA
• Founded: 2005
• Monthly Active Users : 430 Meg

Standout Features

• Ask Me Annihilation (AMAs) allows users to have live conversations with well-known public figures like politicians, authors, actors, or people with interesting jobs.
• Activities on Reddit generate Karma, a point organisation that shows how much y'all participate and generates goodwill from other users.

Who Should Utilize Reddit?

If you want to gain insights into an audition's idea process and advice style, so follow any subreddits they hang out in.

Who Shouldn't Use Reddit?

"Redditors" are typically savvy internet users that bristle at overt marketing attempts and close down anyone not observing grouping norms ("Reddiquette"). Ease in and add value, or just exist a fly on the wall and gain intel.

Concluding Word on Reddit

Reddit is an awesome resource for learning about topics and people. To learn more well-nigh marketing on Reddit, check out this commodity.

12. Kuaishou

Kuaishou, called Kwai outside of Red china, is a brusque-video sharing and live-streaming app.

Users share clips of stunts and pranks and live streams of video gameplay.

Kuaishou's algorithm is designed for inclusivity, ensuring more than visibility for a wider range of user-generated content.

This has opened the manner for people from China'due south rural regions to share their lifeways while generating extra income, which they do past promoting their businesses or linking out to eCommerce platforms.

Quick Snapshot

• Headquarters: Beijing, Mainland china
• Founded: 2011
• Monthly Active Users : 1 billion

Standout Features

• Kwai's simple, piece of cake-to-apply interface allows anyone to quickly learn and utilize the app.
• Live-streaming allows users to provide a variety of entertaining and educational experiences.
• Users tin can link out to east-commerce platforms.

Who Should Utilize Kuaishou?

Eastward-commerce businesses (conversions are college on this platform) selling to the Gen Z demographic in Mainland china's smaller cities and rural regions.

Who Shouldn't Apply Kuaishou?

If your Chinese-speaking audience is more than mature and sophisticated, y'all may have better luck with WeChat.

Last Word on Kuaishou

Kuaishou's algorithm is designed to be more than equitable in providing exposure. That could exist an opportunity to "break in" and be seen.

13. Snapchat

Snapchat is "a camera and messaging app that connects people with their friends," specializing in ephemeral content — media that is just accessible for a short time (kind of like Tumblr's ephemeral chat rooms).

Users share image and video massages called "snaps" can be modified with stickers, text, filters, and other furnishings.

At that place are as well private and public stories that show the last 24 hours of a user's content.

Quick Snapshot

• Headquarters: Santa Monica, California, USA
• Founded: 2011
• Monthly Active Users : 500 Million

Standout Features

• Creators tin can add together links to snaps, allowing them to send viewers to external websites.
• Businesses can create a Sponsored Geofilter, a location-specific image overlay that is but available at a specific physical location that "proves" the user was at that place.
• The "Swipe Up to Call" and "Swipe Upwardly to Text" features make it even easier for your audience to contact your business.

Who Should Utilize Snapchat?

If your audience is Millennials or Gen Z, and your make aligns with the fun, laid-dorsum vibe of this platform, then get for it.

Who Shouldn't Use Snapchat?

Brands targeting older audiences won't have equally much success hither.

Final Discussion on Snapchat

Snapchat users are always looking for interesting content. This is a bang-up opportunity to tap into your creative side and engage younger audiences.

14. Pinterest

People visit Pinterest for inspiration and to find and share new ideas.

This "productivity tool for planning your dreams" has virtual boards that users (called Pinners) fill with image-based "pins," bookmarking them for futurity viewing.

Pins typically link to an external website and tin exist repinned from one user's board to another.

Pinners view pins from all the other users and topics they're post-obit on their home feed.

Quick Snapshot

• Headquarters: San Francisco, California, Us
• Founded: 2009
• Monthly Active Users : 454 Meg

Standout Features

• "Lens" allows users to perform a visual search for objects they've captured on their phones or another mobile device.
• "Catalogs" allows brands to upload their itemize into Pinterest and turn products into Production Pins.
• "Rich Pins" come in 4 formats: Production Pins, Recipe Pins, Article pins, App pins. Each with its ain dynamic office.
• "Shop the Wait" pins permit Pinners to click on items and get to a production page to buy.

Who Should Use Pinterest?

If your audience is fabricated up of women, and especially Millennial moms, then Pinterest could exist perfect for you.

Who Shouldn't Utilise Pinterest?

Content must be visually amazing on this platform. If you're non willing or able to invest in slap-up images, then you'll be wasting your fourth dimension.

Terminal Discussion on Pinterest

Pinterest users take proven to be gear up to buy. The great thing is that Pinterest gives marketers plenty of tools to channel that buying intent.

15. Twitter

Twitter is a microblogging platform where users primarily share short posts chosen tweets (280 characters maximum) with their followers.

Users can and so like, comment on, or retweet these posts to their followers. It'south like having a massive conversation with people all over the world.

Twitter is full of businesses and brands communicating with their audiences, and "40% of Twitter users reported purchasing something subsequently seeing it on Twitter."

Quick Snapshot

• Headquarters: San Francisco, California, U.s.a.
• Founded: 2006
• Monthly Active Users : 353 Million

Standout Features

• Users can run across and subscribe to the curated feeds, chosen "Lists" of people they follow.
• Twitter Polls allow users to ask their followers a question with 4 answers to cull from. This is an easy way to engage your audition and become feedback on ideas.
• Hashtags were started on Twitter, and yous can create branded hashtags to generate brand awareness and bulldoze engagement.

Who Should Use Twitter?

Probably anyone, only B2B companies targeting millennial males, living in urban areas, with to a higher place-boilerplate income do well.

Who Shouldn't Use Twitter?

Twitter is a politically charged space. Be mindful about stepping into social and political conversations, because the wrong tweet can bring quick consequences for brands and businesses.

Concluding Word on Twitter

Twitter is a great identify to have a conversation with your audience. Bear witness upwards and be ready to have a conversation with your people.

Editor's Note: Surprised LinkedIn didn't make the summit xv? The states as well. But with "only" 310 one thousand thousand monthly active users (as of October 2019), it's on the outside looking in. That doesn't mean LinkedIn isn't a bang-up social media platform if you're a concern possessor or freelancer, of course. If it's a proficient fit for what you do, don't dismiss it.

Social Media Sites for Every Type of Business concern

You don't need fifteen social media accounts to get in front of your audition.

In fact, that would be a terrible idea.

You're amend off focusing on one or 2 platforms where your target audition is most engaged.

Each of the social networks nosotros covered has its pros and cons. Pick 1 or ii that you think could exist a skilful fit for your make, download their app from the Apple or Android store, and follow our links to learn more than.

Now is a great fourth dimension to start showing up in forepart of your audition. Study them, appoint, add value, and before yous know information technology they'll get loyal fans and customers.

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